We all need to work hard at winning new clients and to do that we have to promote our businesses. There are many ways to do this including Advertising, Exhibitions, Direct Marketing, Cold Calling, Networking, etc. Many businesses use some or all of these effectively. Another way of promoting what you do is running business events. These can range from after-work social get-togethers, breakfast/lunch/evening seminars, training workshops, and right up to full-blown international conferences. They can be used to attract half-a-dozen or hundreds of attendees, depending on your target audience, your ambition, and of course… your budget. Moseley Exchange offers all it’s members a superb venue where they can run their own events very easily and economically.
James Rock has been organising different types of business events for over 20 years, targeting different groups of people with a variety of subjects and delivery styles. In this workshop James will help you to explore the types of event, and how to decide which type of event will enable you to engage with, establish relationships with, and convert potential new customers into orders. He will cover topics including how to decide what type of event is appropriate; when and where to hold it; how much you should charge for it; how to market it to the right audience; and how to manage the event from idea to following up leads for maximum effectiveness in securing new clients. He’ll also share his personal experience in what usually works, and what can go wrong…
Come and join us for this half-day Moseley Exchange Masterclass session from 2pm – 5pm on Thursday 18 November. Cost is just £20 for members and £30 for non-members and guests.
To sign-up and register your place book now with the Moseley Exchange reception or ring us on 0121 449 8585. Alternatively, you can email us on info@moseleyexchange.com.